Turning your Bedroom into a Showroom

Gone are the days when we were spoilt for choice. In today’s fast paced world we are bombarded by adverts wherever we turn and yet somehow we all seem to end up owning the same things! How often do you find yourself at a friend’s house when you suddenly spot their table/chair combo is identical to yours or the cupboard in their bedroom looks remarkably familiar? More than you would care to admit I imagine!



Avélére Clothing Rack 


Clothes however I find are a different story. No one in the world has the same wardrobe. Sure, hundreds of other people might have some of the same pieces as you, but no one can match your wardrobe item for item, and that to me is what makes our clothing styles unique. At Avélére we try to celebrate that uniqueness by turning our wardrobes into show rails and our shoes into pictures.

“93% of people told us their clothes looked best in the shop”

Why do clothes always look better in shops? We asked 100 people on the street where they thought their clothes looked best, and 93% of people told us their clothes looked best in the shop. But why? The clothes themselves don’t change when you get home, nor do shops have a magical formula to make clothes look better. Over 50% of people we asked couldn’t give us a reason why their clothes looked better in shops, but 32% believed it was they way shops displayed the clothes.

“All you need to do is follow one simple rule”

Turning your bedroom into a showroom for your unique clothing style is actually quite a simple process, all you need to do is follow one simple rule: Less is More. Shops don’t put doors in front of the clothes they sell, or hide pieces away to make the shop look more tidy. They have removed all of the clutter you find in a traditional bedroom and use minimalist pieces of furniture to place a focus back on the clothes. This way, the unique style and feel of each brands clothes is able to come across to you, the customer.



Avélére Long Shoe Rack and Shoe Pedestal


So why not have a think about your bedroom, do you really need wardrobes and big chests of draws to hide away the clothes you spend your hard earned money on? At Avélére we don’t think so, and that is why you will never find a piece of clothing hidden from view in our bedrooms.

Introducing the Avélére Shoe Pedestal

So we are going to start our blog by introducing you to our very first product, the Avélére Shoe Pedestal!

Now instead of just rambling on about the features of the product or this and that, we have done things slightly differently. This post is actually an interview of the two founders of Avélére, more precisely Nigel asking the questions and Guro giving the answers. So lets find out what they think about Avélére’s first product!

Nigel: Hi Guro, how are you doing today?

Guro: Hi! Fantastic thanks, its a Monday morning and I am raring to go this week!

Nigel: Thats what I like to hear! So to start us off, can you tell me what inspired you to come up with the Avélére shoe pedestals?

Guro: Well, I’ve always had an obsession for designer heels, the more extravagant the better! I find it can seem just a little bit too much to get one of these pairs out simply for a trip to the supermarket or for a walk and so more often than not they end up just sitting in my closet. I wanted to put an end to this, because its such a waste of beautiful shoes and not to mention money just leaving them sitting there. The whole concept is that so much time and effort has gone into the design of these shoes that they are a work of art, so why not display them like art? And that is where the pedestal came from. Now it doesn’t matter whether I buy shoes that I am never going to wear, because they end up as a display in my house instead. Its quite dangerous though, now there is nothing to stop me buying more!


2 Flat Black Avelere


Nigel: Ha, Worrying times! So what do you think makes the shoe pedestals so unique?

Guro: Well, we are currently we are selling two different versions of the Shoe Pedestal; Sloped and Horizontal. I think they’re both great and unique for any home. They are made of thick acrylic to give them strength and have gone through several rounds of prototyping on order to end up with the result you see today! I think they’re so fantastic because they are so simplistic, unobtrusive and do nothing to draw the attention away from the artwork; the heels. I also think it’s great that we are offering two different versions which you can mix and match in-between and create a personalised wall of heels! Remember that it is not we here at Avélére who create the unique part of the Shoe Pedestal, it’s you! Have fun experimenting!

Nigel: Great! So can you tell me something about how and where the products are made?

Guro: Sure. Well all of our Avélére shoe pedestals are currently made in Canterbury in the UK by a top quality manufacturer who I have been working with for a few years now. Having spent a lot of time working with them in the past I know the quality and attention to detail they put into all of their work and it gives me great confidence in the Avélére product. The pedestals themselves are made using a laser cutting machine to give a precise outline and are then finished by hand in the workshop to make sure every single one is up to the standards we expect. From there it’s just a matter of getting them out to the lucky people who buy one!

Nigel: Sounds like they are made with a lot of love then?!

Guro: Yeh! I think it’s really important that everyone involved with the projects really buys into it and gives there all, and luckily thats what is happening.

Nigel: And for you personally, what is the best bit about working for Avélére?

Guro: Hmm. There are actually two bits that I enjoy most I think. Firstly, the challenge of coming up with really unique and different products that will really make a difference to people’s lives. It is so exciting to see an idea transform from a first concept on paper into a prototype and then into a finished product. Then secondly, the challenge of growing Avélére as a company. I always think you can have the best products in the world, but if you don’t do the right things around this then people will never enjoy them. I answer all of the customer questions myself because I really think offering great customer service is essential to having not only happy customers, but a happy company. I guess all in all I enjoy everything I do here, except making the coffee sometimes!




Nigel: Ha, well I can’t do it all of the time! So how do you feel about the future for Avélére?

Guro: Honestly, I am really excited! The shoe pedestals are just the start of the whole Avélére project and there are so many things we want to do. Our concept is quite simple; to create a range of different products which allows the consumer to create an open planned wardrobe displaying their clothes instead of hiding all of their gems. My dreams is to see this trend catch on in all different areas of the world! We have several new products coming within the next couple of months; an amazing hanging clothes rack and a very unique shoe rack for holding up to 5 pairs of shoes, so keep a close eye on these as I believe they could be great of any home!

Nigel: Great stuff. Well that is the final question, so thanks a lot for answering these and lets hope they work out well in a blog post!

Guro: My pleasure! And I am sure you will make them work!

So, there we have it, Guro’s thoughts on Avélére’s first products and the fact that she doesn’t like to make the coffee. If you have any questions for either of us then feel free to drop in a comment or send us an e-mail to contact@avelere.com, and we will endeavour to get back to you with the best possible answer!

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So have a great day and until next time, goodbye!