Gone are the days when we were spoilt for choice. In today’s fast paced world we are bombarded by adverts wherever we turn and yet somehow we all seem to end up owning the same things! How often do you find yourself at a friend’s house when you suddenly spot their table/chair combo is identical to yours or the cupboard in their bedroom looks remarkably familiar? More than you would care to admit I imagine!
Avélére Clothing Rack
Clothes however I find are a different story. No one in the world has the same wardrobe. Sure, hundreds of other people might have some of the same pieces as you, but no one can match your wardrobe item for item, and that to me is what makes our clothing styles unique. At Avélére we try to celebrate that uniqueness by turning our wardrobes into show rails and our shoes into pictures.
“93% of people told us their clothes looked best in the shop”
Why do clothes always look better in shops? We asked 100 people on the street where they thought their clothes looked best, and 93% of people told us their clothes looked best in the shop. But why? The clothes themselves don’t change when you get home, nor do shops have a magical formula to make clothes look better. Over 50% of people we asked couldn’t give us a reason why their clothes looked better in shops, but 32% believed it was they way shops displayed the clothes.
“All you need to do is follow one simple rule”
Turning your bedroom into a showroom for your unique clothing style is actually quite a simple process, all you need to do is follow one simple rule: Less is More. Shops don’t put doors in front of the clothes they sell, or hide pieces away to make the shop look more tidy. They have removed all of the clutter you find in a traditional bedroom and use minimalist pieces of furniture to place a focus back on the clothes. This way, the unique style and feel of each brands clothes is able to come across to you, the customer.
Avélére Long Shoe Rack and Shoe Pedestal
So why not have a think about your bedroom, do you really need wardrobes and big chests of draws to hide away the clothes you spend your hard earned money on? At Avélére we don’t think so, and that is why you will never find a piece of clothing hidden from view in our bedrooms.